The VP Creative and Marketing is the critical link between the business strategy and challenges, and the creative articulation of the brand in the face of these strategy and challenges.
To work with the VP, General Manager to develop our creative vision and strategy for the Nickelodeon portfolio of Channels and then to lead the effort at executing that vision both on-air and off-air.
To develop strategic, commercially driven marketing/on-air objectives that further the Nickelodeon Channels.
Develop and manage a strong team of creatives and marketeers who are on board with the channels’ vision, brand and strategy.
Work closely with the VP, Programming to develop a strong promotional strategy for the Nickelodeon brand and other potential cross-promotional partners (i.e. Paramount Comedy and Milkshake).
Identify areas of opportunity within the market that will further both brand and revenue objectives.
Strategically interpreted creative and media needs to meet the channel and audience needs
Develop and execute creative concepts that are experimental, pioneering, innovative and fresh
To champion marketing integration and maximise cross-promotional opportunities
Develop and execute commercially based content activity
Develop a cohesive and aligned Marketing & Promotions strategy
Key editorial and strategic voice on Nick UK SMT to assist in driving the Nickelodeon business forward
Overall marketing, creative and original production budget responsibility
Maximise cross-promotional opportunities via strategic media partnerships and commercial relationships
Identify and exploit key marketing properties
Lead the department, with overall responsibility for creative output, media campaigns, resource, process and team performance and development:
Oversee creative output of the department ensuring all content is on brand and delivering creative excellence across all platforms
Oversee personal development and training of the team, including responsible for PDR review process
Recruit new, exciting and creatively capable individuals to any open positions and freelance opportunities
You will have experience of
Experienced television creative
Executive producing and live TV experience
Strong leadership skills and proven track record of managing large teams within a matrix organisation
Ability to lead, inspire and motivate and large team
Proven track record in identifying, developing, and executing creative initiatives
Broad & extensive understanding of the media landscape
Excellent analytical and communication skills are essential, including the preparation and presentation of business plans for the senior management team
An ability to assess opportunities and prioritise those with the highest impact and achievability
Experience of large budget management
High work ethic and collaborative approach to a team environment
The ability to act as brand champion
Strong strategic thinking skills and the ability to share these with the wider team
Highly motivated and proactive
Strong vision but open to collaboration
An ability to build and manage strong relationships both internally and externally
Excellent organisational and communication skills
Experience working as part of a senior leadership team with proven experience of effectively contributing ideas and participating in strategic conversations
Highly collaborative team leader/player; comfortable with ambiguity and with leading in a matrix organisation
Strong leadership skills
Commercially focused, with the ability to act as a business partner with Creative and other internal departments
Assertive and able to achieve desired results
Software Powered by iCIMS