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VP, Creative & Marketing

VP, Creative & Marketing

# of Openings 
1
Job Locations 
UK-LONDON

Overview and Responsibilities

Your role

 

The VP Creative and Marketing is the critical link between the business strategy and challenges, and the creative articulation of the brand in the face of these strategy and challenges.

To work with the VP, General Manager to develop our creative vision and strategy for the Nickelodeon portfolio of Channels and then to lead the effort at executing that vision both on-air and off-air.

To develop strategic, commercially driven marketing/on-air objectives that further the Nickelodeon Channels.

Develop and manage a strong team of creatives and marketeers who are on board with the channels’ vision, brand and strategy.

Work closely with the VP, Programming to develop a strong promotional strategy for the Nickelodeon brand and other potential cross-promotional partners (i.e. Paramount Comedy and Milkshake).

Identify areas of opportunity within the market that will further both brand and revenue objectives.

 

Your accountability

 

Strategically interpreted creative and media needs to meet the channel and audience needs


Develop and execute creative concepts that are experimental, pioneering, innovative and fresh


To champion marketing integration and maximise cross-promotional opportunities


Develop and execute commercially based content activity


Develop a cohesive and aligned Marketing & Promotions strategy


Key editorial and strategic voice on Nick UK SMT to assist in driving the Nickelodeon business forward


Overall marketing, creative and original production budget responsibility


Maximise cross-promotional opportunities via strategic media partnerships and commercial relationships


Identify and exploit key marketing properties


Lead the department, with overall responsibility for creative output, media campaigns, resource, process and team performance and development:

 

Oversee creative output of the department ensuring all content is on brand and delivering creative excellence across all platforms

 

Oversee personal development and training of the team, including responsible for PDR review process

 

Recruit new, exciting and creatively capable individuals to any open positions and freelance opportunities

 

You will have experience of

 

Experienced television creative


Executive producing and live TV experience


Strong leadership skills and proven track record of managing large teams within a matrix organisation


Ability to lead, inspire and motivate and large team


Proven track record in identifying, developing, and executing creative initiatives


Broad & extensive understanding of the media landscape


Excellent analytical and communication skills are essential, including the preparation and presentation of business plans for the senior management team


An ability to assess opportunities and prioritise those with the highest impact and achievability


Experience of large budget management


High work ethic and collaborative approach to a team environment


The ability to act as brand champion


Strong strategic thinking skills and the ability to share these with the wider team


Highly motivated and proactive


Strong vision but open to collaboration


An ability to build and manage strong relationships both internally and externally


Excellent organisational and communication skills


Experience working as part of a senior leadership team with proven experience of effectively contributing ideas and participating in strategic conversations

 
Highly collaborative team leader/player; comfortable with ambiguity and with leading in a matrix organisation


Strong leadership skills


Commercially focused, with the ability to act as a business partner with Creative and other internal departments


Assertive and able to achieve desired results